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GAME ON, WORLD - Undermatic

GAME ON, WORLD

A principios de este mes, Nike sacó su nuevo anuncio. La agencia encargada de hacerlo fue el gran éxito de los últimos premios Cannes: Wieden + Kennedy de Portland (Estados Unidos).

Nos muestra un mundo surrealista en el que hacer deporte se transforma en un videojuego intentando superar distintos niveles de dificultad.. La campaña anuncia la pulsera Nike+ que busca extender la idea de juego que Nike quiere aportar a su relación con los consumidores.

Compartimos los dos vídeos:

[youtube_sc url=”http://youtu.be/SjpYA95oxyA”]

 

[youtube_sc url=”http://youtu.be/Ep1DZZAF0XI”]

 

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